Fieldwork Africa is a leading market research company based in Mali, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Mali.

With on-the-ground teams across Mali’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Mali’s economy presents untapped potential in key sectors such as agriculture, mining, and agro-processing. With significant activity in cotton, livestock, and gold production, businesses need data-backed insights to understand supply chains, production trends, and rural market behaviors. Quantitative and qualitative research provides the foundation for entering and scaling within these sectors.

As urbanization increases and a youthful population reshapes demand, there is a growing need for consumer segmentation, usage & attitude studies, and brand perception research especially in emerging urban centers. In a market where preferences are shifting, market research enables organizations to design relevant products, services, and campaigns that connect with the right audiences.