Fieldwork Africa is a leading market research company based in Ghana, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Ghana.

With on-the-ground teams across Ghana’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Ghana's ethnic and cultural diversity provides a wide range of consumer behaviors, essential for businesses to tailor products and services. Ghana’s focus on renewable energy, digital financial services, and infrastructure development creates emerging markets with untapped potential. With a growing young demographic, businesses can leverage insights into trends like digital adoption and youth-centered products.


Hosting the African Continental Free Trade Area Secretariat, Ghana is a gateway for regional trade and investment opportunities. This strategic position enhances cross-border market access and makes Ghana a hub for pan-African business expansion. Understanding local market dynamics is key to unlocking long-term growth across West Africa.