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800+ Projects
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20000+ Pan-Africa field force

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About fieldwork Africa

We Are Your Africa Basecamp for Worry-Free Fieldwork

We are a field-based agency in Africa. We support companies and individuals in conducting multi-country and single-country bottom-line data collection. Our Network of Field team across Africa and the Middle East is made of highly trained research professionals, who have spent the most part of their careers working in the marketing research sector around the world.

You Focus on Research

We can take on all your fieldwork requirements: Quantitative and Qualitative Research.
The industry we Serve is a wide array of sectors in providing timely quality data in Market research in Africa.

Quality, Cost, and Speed

This is our mantra when we take on any project for the last 20 years.
Our objective is to assist our clients in developing successful businesses using research as a tool for better market decision-making.

We are among the top 10 market research companies in Nigeria and Africa

We conduct large-scale marketing research surveys in Nigeria with impeccable data quality

We conducted the largest opinion poll before the 2023 Nigeria election covering 70% of LGA in Nigeria. We sampled 16,000 opinions by employing a multi-staged random sampling technique, guided by geo-positioning technology, and we completed the fieldwork data collection within 2 weeks before the election. We utilize our customized data collection tools and manage fieldwork simultaneously in the country.

The FWA team successfully fields several projects annually, including several massive, multi-country projects with tens of thousands of interviews. We conduct and consult for clients who want to better understand their brand, the effectiveness of their advertising and marketing communications campaigns, new product features and options, and more. FWA can consult on survey and questionnaire design, sample size, and representation, and help with data analytics when the studies are complete.

What is our mission?

Our mission is to provide our clients with accurate market research data and quick turn-around at competitive market rates in Africa.

To stream insight into the research and field process, Fieldwork Africa offers Fieldwork Network in Africa, a team dedicated to managing multi-market studies from start to finish and single-country projects. We have carefully vetted and established partnerships with respected facilities and fieldwork capabilities in several countries in Africa. The Africa Network team has navigated the unique research cultures of over 25 countries and are expert in these field data collection and insight-driven research areas:

> Consumer research

> Opinion Polls

> Social Research

> Online panel

> Consumer panel


We make a difference in market research in Nigeria, Kenya, South Africa, and Ghana


We believe communication is the key to success in any research project we work on with our clients so we have devised a specialized workflow that would allow for better communication with our project manager, high transparency in the methodology, and keeping our clients up-to-date on the progress of the project. We use the right methods to collect and analyze data that will significantly impact the data quality of your market research report and its value in decision-making to our clients.


We are a local company with regional coverage and rich experience in all markets we operate in, delivering top-tier research services across Africa.



Process of projects

Our data collection methodology are seamless and we often encourage clients to be part of it. From Training stage, where the client witness the standard of our data collection technique as we brief. We are transparent with our Quality Control implementations and share the details of our actions with our clients.
What is more from us is that our clients trust us to gather additional market insights that are valuable to the study.


Vendor selection
Field study awarded


Field preparation.
All survey instruments develop at this stage


In-house preliminary test must be carried out


Project execution, travels, training and quota monitoring

Back Checking

Appropriate Quality Control measures are applied

Data Management

Collation, data check and cleaning.
Tabulated data delivery !

Digitalize data collection for Market research in Africa

Given the ongoing importance and paradigm shift from paper questionnaires to Online surveys, Fieldwork Africa has moved their entire data collection process to digital in over 20 countries in Africa. It is important we do not lag behind when it comes to quality, responsiveness, and innovation. Our offering includes CATI, CAWI, and CAPI via online surveys using web applications and mobile surveys using mobile apps on the respondents' devices.
If we need to be face-to-face, we collect data using handheld devices like personal computers, smart mobile phones, PDAs, and tablets. We use the ideal technological platform so fieldworkers collect real-time data and we monitor progress in the field seamlessly.

The experience becomes richer with the introduction of the tablet, which has many capabilities and helps to break down any literacy barrier. Playing a video to the respondent to recreate the familiarity of contexts, showing ad videos, posters, or pack designs- all move to reduce the dependency on memory as well as give an adequate description in a bid to induce meaningful insights.

Our digitalized data collection tools with great futures

Flexibility | Rapport building | Logic Checks | Web enabled | Muti-Language | Multimedia

A field and data collection company operating in more than 20 countries in Africa. We have a high fieldwork standard, recruitment procedure, and quality control measure that are unique and pace-setting which enables client to improve the lives of consumers in Africa


Family Planning
Media Research
Opinion Poll
Social Impact Evaluation and Monitoring
Ad Evaluation
Consumer Segmentation and Experience
Consumer Product and Concept Test
Customer Satisfaction Measurement