Fieldwork Africa is a leading market research company based in Kenya, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Kenya.

With on-the-ground teams across Kenya’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

 Kenya stands as one of Africa’s most dynamic economies, with a rapidly evolving consumer base, diverse industries, and a thriving innovation ecosystem. As businesses compete in this vibrant market, understanding the shifting landscape becomes not just beneficial but essential.

Conducting market research in Kenya enables companies to identify growth opportunities, assess consumer preferences, and respond to local market demands with precision. From Nairobi to rural regions, buying behaviors vary widely, and only reliable, localized insights can drive smart product development, pricing, and go-to-market strategies. Kenya’s regulatory and political frameworks can impact business operations, and in-depth research helps navigate these challenges effectively.