Fieldwork Africa is a leading market research company based in Morocco, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Morocco.

With on-the-ground teams across Morocco’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Morocco is a vibrant economic gateway connecting Africa, Europe, and the Middle East. With a population exceeding 37 million, a rising middle class, and steady economic growth, the country offers a wealth of opportunities for businesses across industries such as retail, technology, tourism, agriculture, and renewable energy. Its urban hubs Casablanca, Rabat, and Marrakech drive innovation and consumer demand, while rural areas hold untapped potential for expansion.

The nation’s rapid digital transformation has brought a surge in mobile services, e-commerce, and fintech adoption, yet regional differences and cultural nuances still shape how consumers engage with brands. Conducting market research in Morocco provides the clarity needed to understand local preferences, assess purchasing power, identify emerging market gaps, and anticipate shifts in consumer behavior. With reliable, data-driven insights, businesses can confidently adapt their strategies, resonate with their target audience, and establish a competitive edge in this diverse and evolving marketplace.