Fieldwork Africa is a leading market research company based in Côte d’Ivoire, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Côte d’Ivoire.

With on-the-ground teams across Côte d’Ivoire diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Côte d’Ivoire stands as a strategic commercial hub in Francophone West Africa, with rising demand for consumer, political, and development-focused insights. As the world’s top cocoa producer, the country presents significant opportunities in agri-business but tapping into this potential requires localized market intelligence, including trend analysis, value chain mapping, and rural consumer profiling. Data-driven insights are essential for companies looking to enter or expand within this vital sector. 

Beyond agriculture, Côte d’Ivoire is actively diversifying its economy, with high-growth sectors such as energy, telecommunications, and infrastructure attracting both regional and global interest. Rising urbanization and a growing middle class are reshaping the consumer landscape. Through consumer segmentation, usage & attitude studies, and brand perception surveys, businesses can better understand emerging needs and position their products for maximum impact.