Fieldwork Africa is a leading market research company based in Zambia, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Zambia.

With on-the-ground teams across Zambia diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Understanding your market is no longer optional, it's essential to staying relevant and competitive. Whether you’re entering a new region, launching a product, or evaluating program impact, market research equips you with data-driven clarity to make smart decisions that truly connect with your audience. From uncovering consumer behavior patterns to measuring brand perception, identifying gaps in service delivery, or testing development interventions, research removes the guesswork.


 It helps you understand what people think, how they feel, and why they act across different demographics, sectors, and geographies. At Fieldwork Africa, we go beyond surface data. Through robust qualitative and quantitative methodologies including CATI, CAPI, focus groups, in-depth interviews, opinion polling, and mystery shopping, we bring your target market into focus. The result? Insights that spark innovation, improve ROI, and empower sustainable impact.