Fieldwork Africa is a leading market research company based in Cameroon, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Cameroon.

With on-the-ground teams across Cameroon’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Cameroon’s economic, linguistic, and cultural diversity creates a unique landscape for business growth. With key sectors like oil and gas, agriculture, manufacturing, tourism, and infrastructure development, reliable market research is essential to identify opportunities and navigate challenges. Home to over 250 ethnic groups and two official languages, Cameroon’s emerging middle class, rapid urbanization, and shifting consumer trends require insights that decode regional behaviors, language preferences, and youth-driven patterns. 

Market research also helps businesses understand infrastructure impacts, optimize tourism offerings, and mitigate risks in this relatively stable investment environment. In Cameroon, data driven strategies are crucial for unlocking growth, building relevance, and expanding successfully across Central Africa.