Fieldwork Africa is a leading market research company based in Burkina Faso, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Burkina Faso.

With on-the-ground teams across Burkina Faso’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Burkina Faso is one of West Africa’s fastest-growing economies, offering substantial opportunities across agriculture, mining, services, and other emerging sectors. As the market evolves, conducting market research becomes essential to uncover growth trends, understand demand, and identify untapped opportunities. For both local and international businesses, quality research provides the foundation for informed, strategic decision-making.

Understanding consumer behavior in Burkina Faso requires localized, culturally aware approaches. With its diverse population and regional variations, reliable surveys including telephone surveys, face-to-face interviews, and focus groups help capture insights into purchasing habits, preferences, and daily challenges. These findings enable businesses to adapt their offerings and marketing strategies to fit the realities of the local market.