Fieldwork Africa is a leading market research company based in Niger, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Niger.

With on-the-ground teams across Niger’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Market research in Niger is essential for businesses and development partners aiming to navigate one of West Africa’s most dynamic and underexplored markets. Niger’s economy is anchored in mining (especially uranium) and agriculture, offering strong potential in these sectors. Growing mobile penetration also makes online and telephone surveys valuable tools for collecting data quickly and efficiently.

With a diverse population including Hausa, Zarma, and Tuareg communities understanding local culture is key to shaping consumer-focused strategies. Whether entering new markets, assessing demand, or measuring program impact, effective research helps organizations uncover consumer insights, evaluate competition, and make informed, low-risk decisions in Niger’s evolving market landscape.