Fieldwork Africa is a leading market research company based in Malawi, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Malawi.

With on-the-ground teams across Malawi’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Malawi offers a compelling landscape for investment and growth, driven by its rich natural resources, expanding sectors, and a steadily evolving consumer market. As one of Southern Africa’s emerging economies, Malawi presents unique opportunities across agriculture, tourism, energy, and consumer goods. Conducting market research in Malawi is essential for businesses aiming to understand the local context, tap into evolving demand, and develop tailored strategies that resonate with diverse communities. 


From urban centers to rural communities, preferences and behaviors vary making localized, data-driven insights crucial for effective product development, market entry, and service delivery. Malawi’s youthful population, growing middle class, and government-backed infrastructure development create a favorable environment for sectors like retail, health, and technology. At the same time, navigating regulatory dynamics and understanding social and cultural nuances are key to sustainable success.