Fieldwork Africa is a leading market research company based in Equatorial Guinea, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Equatorial Guinea.

With on-the-ground teams across Equatorial Guinea diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Equatorial Guinea, one of Africa’s top oil producers with one of the highest GDP per capita on the continent, is expanding opportunities beyond hydrocarbons. With over 1.7 million people, the country is diversifying into agriculture, tourism, and infrastructure, creating new spaces for business and development.

Market research is key to reducing risks, identifying growth areas, and making informed investments. A rising middle class and diverse cultural backgrounds make it essential to understand consumer preferences and adapt strategies to local realities. Fieldwork Africa’s on-ground teams use robust methods CATI, CAPI, focus groups, interviews, and mystery shopping to deliver reliable insights. Our local expertise helps businesses, NGOs, and government agencies navigate regulatory challenges, design relevant strategies, and achieve sustainable growth in Equatorial Guinea’s evolving market.