Fieldwork Africa is a leading market research company based in The Gambia, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across The Gambia.

With on-the-ground teams across Gambia’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

With increasing interest in sectors such as tourism, agriculture, education, health, and digital finance, market research in The Gambia helps investors and organizations understand the evolving landscape and seize new opportunities. Businesses can gain clarity on consumer demand, regional trade dynamics, and local distribution channels critical for sustainable entry and growth.

Understanding Gambian consumer behavior is essential, especially with a young, tech-savvy population and changing spending habits. Market research allows companies to uncover cultural nuances, preferences, and brand perceptions. Whether launching a new product, testing price sensitivity, or assessing brand awareness, market data enables businesses to tailor offerings that truly resonate with the local audience. In sectors like FMCG, health, and mobile services, these insights can make the difference between guesswork and success.