Fieldwork Africa is a leading market research company based in Sao Tome, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Sao Tome.

With on-the-ground teams across Sao Tome’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

São Tomé and Príncipe’s small but dynamic island economy offers opportunities across tourism, agriculture, cocoa production, and fisheries. Market research provides the insights businesses need to understand consumer behavior, evaluate competition, and uncover high-growth opportunities. From rural communities to the capital, lifestyles and expectations vary, making localized, data-driven insights essential for product development and service delivery. 

With heavy reliance on imports and a limited domestic market, research helps organizations address affordability and purchasing behaviors while identifying viable sectors for expansion. Government policies, trade agreements, and the growing focus on eco-tourism further shape the business environment. By leveraging research, companies can adapt strategies, reduce risks, and align with sustainable development priorities.