Fieldwork Africa is a leading market research company based in Senegal, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Senegal.

With on-the-ground teams across Senegal’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Senegal is one of West Africa’s most promising markets, offering a unique blend of cultural diversity, economic growth, and political stability. As consumer behaviors shift across urban and rural areas, market research provides critical insight into local preferences, helping businesses tailor their offerings for real impact.

With expanding sectors like oil and gas, agriculture, tourism, and digital services, timely research identifies where opportunities lie and how best to seize them. A young, tech-savvy population presents further potential especially in e-commerce and digital platforms while Senegal’s role as a trade hub opens doors to the wider West African region.

In this dynamic environment, market research is not just valuable it’s essential for businesses looking to enter, grow, or lead in Senegal’s evolving marketplace.