Fieldwork Africa is a leading market research company based in Rwanda, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Rwanda.

With on-the-ground teams across Rwanda’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Rwanda’s economy is steadily expanding, fueled by visionary leadership, strategic reforms, and a strong focus on digital transformation. With a population that is youthful, entrepreneurial, and increasingly urbanized, the Rwandan market is evolving fast, and businesses need credible data to keep up. Conducting market research in Rwanda helps organizations understand purchasing behavior, service access, and unmet needs across key sectors such as agriculture, mobile finance, education, retail trade, and health services. Whether you’re introducing a digital payment solution, evaluating healthcare uptake, or entering the fast-growing FMCG space, accurate insights are crucial for designing products and services that truly resonate.

From community-based surveys and CATI interviews to focus group discussions and exit interviews, research enables both local and global firms to test assumptions, map demand, and evaluate project outcomes. Rwanda’s increasing embrace of tech and innovation especially in Kigali and secondary cities makes it essential to track shifts in usage patterns, trust levels, and service delivery through qualitative and quantitative methodologies. In today’s fast-changing consumer landscape, market research isn’t optional it’s a strategic tool for building relevance, resilience, and long-term growth in Rwanda.