Fieldwork Africa is a leading market research company based in Mauritania, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Mauritania.

With on-the-ground teams across Mauritania’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Mauritania offers a dynamic environment for business and investment, shaped by its rich natural resources, strategic location, and evolving consumer base. Conducting market research in Mauritania is essential for businesses seeking to understand local needs, respond to economic realities, and develop strategies that resonate across both urban and nomadic communities. From coastal cities to desert settlements, consumer preferences and lifestyles vary significantly, making localized, data-driven insights crucial for effective product development, market entry, and service delivery. 

Key growth sectors such as mining, fisheries, renewable energy, and agriculture present opportunities for sustainable investment, while understanding government priorities, regulations, and regional dynamics ensures smoother market operations. At the same time, climate pressures, social challenges, and cultural diversity influence how businesses operate. Research helps organizations align their strategies with sustainable development priorities, while also tailoring offerings to meet Mauritania’s unique economic and cultural landscape.