Fieldwork Africa is a leading market research company based in Botswana, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Botswana.

With on-the-ground teams across Botswana’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

As Botswana continues its efforts toward economic diversification, market research becomes even more critical. With the government encouraging growth in sectors such as renewable energy, agriculture, and technology, businesses need reliable data to assess market potential, consumer readiness, and investment opportunities. Identifying trends early through strategic survey work gives companies a competitive edge in these emerging industries.

Conducting market research in Botswana is essential for businesses and institutions seeking to understand the country's dynamic and evolving landscape. With a population spread across diverse urban and rural settings, consumer behavior varies significantly, making it crucial to base decisions on accurate, localized data.