Fieldwork Africa is a leading market research company based in Libya, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Libya.

With on-the-ground teams across Libya’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Libya presents a unique marketplace shaped by its strategic location, abundant natural resources, and evolving economic landscape. With a population exceeding 7 million and a business environment gradually opening to new investments, the country offers untapped opportunities across energy, construction, retail, and technology sectors. However, market dynamics here are influenced by shifting political conditions, changing consumer behavior, and varying regional demands.

Conducting market research in Libya provides valuable insights into consumer needs, business opportunities, and sector-specific challenges. It helps companies navigate complex regulations, assess demand for products and services, and identify competitive advantages. From understanding local purchasing habits to mapping B2B networks and monitoring development projects, research ensures that businesses make informed decisions and adapt strategies to Libya’s fast-changing environment.