Fieldwork Africa is a leading market research company based in Ethiopia, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Ethiopia.

With on-the-ground teams across Ethiopia’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Ethiopia, one of Africa’s fastest-growing economies, presents a dynamic mix of untapped consumer markets, expanding infrastructure, and a government eager to attract foreign investment. From agribusiness to telecoms, fintech to manufacturing, Ethiopia is increasingly positioning itself as a strategic destination for both regional and global players.

Conducting market research in Ethiopia is essential for navigating the country’s unique market complexities. Through robust qualitative and quantitative methodologies including focus group discussions, telephone surveys (CATI), and face-to-face intercepts businesses can gain deep insights into consumer behavior, market demand, and socio-economic drivers. In a country with over 120 million people, understanding regional preferences, cultural influences, and spending patterns is key to tailoring successful products and services. At Fieldwork Africa, we deliver local insights with global standards empowering businesses, NGOs, and government agencies with the data they need to lead confidently in Ethiopia.