Fieldwork Africa is a leading market research company based in South Africa, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across South Africa.

With on-the-ground teams across South Africa’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

As South African businesses navigate inflation, digital disruption, and shifting consumer loyalties, we provide evidence-based insights to guide strategy. As the most industrialized and diverse economy on the continent, South Africa offers complex yet rich opportunities for market research. From rapid urbanization to digital transformation and shifting media consumption, the market is evolving at an unprecedented pace. Rising consumer expectations, increased competition, and changing socio-economic dynamics further shape how businesses must engage with customers.

Market research is essential to uncover these shifts, helping brands identify growth areas, refine strategies, and stay ahead of the curve. By leveraging data-driven insights, companies can better understand consumer behavior, evaluate market trends, and adapt to regional variations. For both local and international businesses, understanding South Africa’s competitive and dynamic landscape is key to achieving long-term, sustainable growth.