Fieldwork Africa is a leading market research company based in Zimbabwe, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Zimbabwe.

Zimbabwe’s evolving economy presents vast opportunities across consumer goods, mining, agriculture, tourism, and technology. With a population of over 16 million and a rising urban consumer base, businesses need localized insights to understand shifting behaviors, preferences, and purchasing power. From resource-driven investments in gold and platinum to eco-tourism at Victoria Falls and Hwange National Park, the market holds strong potential for growth.

At the same time, increasing mobile penetration, digital adoption, and entrepreneurial activity are reshaping how consumers interact with products and services, creating new avenues for market entry and innovation. However, economic volatility and regional disparities make it essential for organizations to base their decisions on accurate, context-specific data.

Reliable research is key to unlocking these opportunities. Fieldwork Africa combines deep local expertise with robust methodologies to deliver credible, actionable data, helping brands, investors, NGOs, and policymakers navigate Zimbabwe’s complex yet promising landscape with confidence and clarity.