Fieldwork Africa is a leading market research company based in Nigeria, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Nigeria.

With on-the-ground teams across Nigeria’s diverse states, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Nigeria’s dynamic economy, bolstered by its large and youthful population, presents immense opportunities for businesses navigating economic challenges. Despite its potential, Nigeria faces challenges like inflation, unemployment, and infrastructure gaps. Market research provides the data needed to mitigate risks and make informed decisions.

There is need to capitalize on emerging trends, from the rise of e-commerce to increasing mobile penetration, Nigeria’s market is evolving rapidly. Market Research helps businesses stay ahead by identifying and leveraging these trends. Enhancing competitive advantage in the Nigeria market will grow local and international players entering the market, staying competitive requires actionable insights. Market research ensures businesses understand the competitive landscape and consumer needs.