Fieldwork Africa is a leading market research company based in Tanzania, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Tanzania.

With on-the-ground teams across Tanzania diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Tanzania’s fast-growing economy and diverse population make it a key market for businesses and development efforts. With expanding urban centers, a strong agricultural base, and a vibrant tourism sector, the country presents wide-ranging opportunities.

To succeed in this dynamic environment, market research is essential. From Dar es Salaam to rural communities, credible data helps organizations understand consumer behavior, identify service gaps, and design effective solutions. Tanzania’s cultural diversity, with over 120 ethnic groups, calls for region-specific, culturally sensitive research. Whether exploring opportunities in agriculture, tourism, retail, or digital services, tailored insights support better decision-making.