Fieldwork Africa is a leading market research company based in Eritrea, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Eritrea.

With on-the-ground teams across Eritrea’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Eritrea is an emerging market with untapped opportunities, shaped by cultural diversity, a strategic Red Sea location, and a growing economy. With a population of 3.7 million, consumer behavior varies across its nine ethnic groups, while agriculture, mining, and trade dominate economic activity. New sectors such as telecommunications, urban services, and small industries are steadily expanding, and the country’s geographic position offers strong potential in logistics and cross-border trade.

As investment flows in, competition is intensifying, making accurate and timely insights essential. Market research in Eritrea helps organizations understand consumer realities, assess the economic climate, and identify new growth areas while minimizing risks. At Fieldwork Africa, we apply robust qualitative and quantitative methodologies including focus groups, in-depth interviews, CATI surveys, and nationwide data collection supported by GPS-enabled tools and real-time dashboards.