Fieldwork Africa is a leading market research company based in Guinea-Bissau, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Guinea-Bissau.

With on-the-ground teams across Guinea-Bissau’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Guinea-Bissau offers unique opportunities across agriculture, tourism, and emerging consumer sectors. Despite political instability, the market holds potential for businesses that are informed, adaptive, and data-driven. Market research in Guinea-Bissau helps organizations navigate the country’s complex operating environment while uncovering opportunities in key sectors such as cashew production, eco-tourism, and local consumer goods. 

It provides critical insights into spending habits, brand perception, and cultural influences particularly in areas like food, music, and tradition ensuring products and services are relevant to local preferences. As the country develops, understanding the regulatory landscape, infrastructure limitations, and socio-economic dynamics becomes essential.