Fieldwork Africa is a leading market research company based in Egypt, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Egypt.

With on-the-ground teams across Egypt diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Egypt is one of Africa’s most dynamic economies, blending a rich cultural heritage with modern innovation and a strategic location that bridges Africa, the Middle East, and Europe. With a population of over 110 million, a growing middle class, and rapid urbanization, the country offers significant opportunities in retail, manufacturing, agriculture, technology, tourism, finance, and renewable energy. Yet, its marketplace is as diverse as it is complex, with consumer needs, purchasing power, and behavior varying between bustling urban centers and rural communities. The competitive landscape shifts quickly due to new market entrants, evolving regulations, and changing trends, making accurate, localized, and timely insights essential for success. 

Conducting market research in Egypt enables businesses to deeply understand consumer behavior, identify emerging opportunities, validate product and service concepts, and minimize risks through evidence-based strategies. At Fieldwork Africa, we combine robust qualitative and quantitative methodologies, including focus group discussions, in-depth interviews, and CATI telephone surveys, with innovative data collection tools that deliver reliable and actionable intelligence.