Fieldwork Africa is a leading market research company based in Eswatini, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Eswatini.

With on-the-ground teams across Eswatini’s diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Eswatini’s stable economy, supported by a strong agricultural sector, manufacturing, and vibrant tourism industry, makes it an emerging business hub in Southern Africa. Its strategic location between South Africa and Mozambique offers access to regional markets, creating opportunities for both local and international investors. Despite its advantages, Eswatini faces challenges such as a small domestic market and regulatory complexities. Market research provides the data needed to navigate these hurdles, assess market entry barriers, and make informed decisions.

 With increasing mobile penetration, growing interest in e-commerce, and niche opportunities in sectors like agribusiness, technology, and services, Eswatini’s market is evolving. Staying competitive requires identifying and leveraging these trends early. At Fieldwork Africa, we combine local expertise with global standards to deliver actionable insights. Our research helps businesses understand consumer preferences, evaluate risks, and uncover untapped opportunities ensuring success in Eswatini’s unique market landscape.