Fieldwork Africa is a leading market research company based in Uganda, offering tailored data collection and research services. With extensive experience in CATI, CAPI, CAWI, and face-to-face research, we design and execute opinion polls and surveys that capture authentic consumer voices across Uganda.

With on-the-ground teams across Uganda diverse provinces, we bring cultural fluency and regional reach that global agencies often lack. We provide actionable insights in consumer research, opinion polling, and advertising studies—helping brands understand trends, behaviors, and perceptions to make informed decisions.

Uganda’s economy is diverse and steadily expanding, driven by a rich agricultural base, growing urbanization, and increasing investments in infrastructure and regional trade. With a young and dynamic population, rising consumer demand, and strong government support for business, Uganda offers immense potential for growth across multiple sectors. Conducting market research in Uganda is essential for organizations looking to navigate this evolving landscape.  

Quantitative methods like CATI and CAPI, combined with qualitative tools such as focus groups and ethnographic research, offer powerful insights into product preferences, service delivery, brand perception, and policy effectiveness. In a culturally diverse country with over 50 ethnic groups, tailored, region-specific research enables businesses to develop localized marketing strategies and deliver solutions that resonate with communities.