Qualitative Research, Anywhere in Africa

Nigeria, Ghana, Kenya, South-Africa, Uganda, Tanzania etc

FOCUS ON THE RESEARCH. WE'LL DO THE REST.

We conduct Qualitative Research throughout Africa. We provide field management services that allow you to focus on other critical functions of the project. In conducting qualitative services, Fieldwork Africa is recognized as an accountable and reliable partner that gets the job done. We employ different qualitative research methodologies that are unique to each client and project. We understand methodologies, how they impact respondents’ experience and deliver on client expectations; execution is key, it is what we do best. Our exceptionally trained team routinely communicates with respondents to establish a positive mindset, a key driver in achieving high show rates.

NATIONWIDE RECRUITING

Consumers

We use creative sources and methods to recruit and identify quality respondents. Methods: Face2Face, Social platforms, Telephone calls and vetted lists.

Patients

This segment requires a database and trusted relationships with healthcare organizations affiliated with specific medical condition/disease. Our team excels and consistently delivers qualified respondents.

B2B

Our extensive database and most importantly the relationships we have developed with our respondents, allow us to engage this busy segment of respondents.

Medical Professionals

Using comprehensive database and strategic partners combine we recruit qualified personnel in urban and rural areas. We recruit physicians, general practitioners, surgeons, nurses and others in the medical field.

FOCUS GROUP FACILITIES

We have experience working in 22 state-of-the-art facilities across Africa. A multi-market project management team that covers the region, and recruiting capabilities for any type of project in any location.
  • Focus Groups ( Mini-Groups, Triads, etc.)
  • Focus Groups Video Streaming
  • In-Depth Interviews
  • Ethnographies (Friendship Groups)

OUR QUALITATIVE FIELDWORK OVERVIEW

Fieldwork Africa offers a reliable, convenient and cost-effective solution for all your market research services. We work with the best recruiters, moderators and viewing facilities across the markets we serve and provide pro-active project management for all aspects of your study.
Project Setup
After a project win. We decide the best moderator and the best facility for the project.
Moderator
A good moderator will create the right environment for the group, ultimately delivering the right amount of depth.
Recruitment
We employ trained recruiters, only participants who match requirements are invited.
Project Mgt,
We believe that the secret of good project management is effective communication.
incentives
For respondents, getting paid on time is of vital importance.
Delivery
Full transcripts in the desired language. All audio and video files are delivered along with a project summary report.

The difference in Qualitative research

This video was created as part of a DCU Masters course (by Scott Crombie) and briefly explains the differences between Qualitative and Quantitative research.
Credits: Scott Crombie

Clients Say About Us

From early market immersions through to complex consumer segmentations and brand tracking, we have executed a wide range of projects in Africa.
Few of our clients' testimonia...


A field and data collection company operating in more than 20 countries in Africa. We have a high fieldwork standard, recruitment procedure and quality control measure that are unique and pace setting which enables client improve the lives of consumers in Africa

AREAS OF EXPERTISE

Family Planning
Health
Agriculture
Telecoms
Media Research
Opinion Poll
Social Impact Evaluation and Monitoring
Ad Evaluation
Consumer Segmentation and Experience
Consumer Product and Concept Test
Customer Satisfaction Measurement