More Sample, Less Time

With expert tools and staff,
We conduct large telephonic interviews
and deliver in a short time.

High quality

We consistently ensure collection of authentic, definitive and quality data. We have rich industry experience.

AUDIO RECORDING

Recording facilitate verbatim capture without disrupting the interview flow.It enables quality assurance

Enabling Technology

Computer Telephony Integration - CTI
Predictive Dialer, Interactive Video- IV
Call Recording System - CRS

Our Business is CATI and our Focus is Africa

CATI Africa is the leading CATI market research company in Nigeria, Kenya and South Africa. Our state of the art call center in Nigeria has 200+ permanent CATI stations and features full predictive dialing capabilities as well as full TCPA manual dialing compliance.
CATI Africa specializes in carrying out telephonic interviews using the CATI research methodology for providing consumer surveys, in-depth interviews, opinion polls, market survey assessment and appointment settings.
Our team of interviewers are fully trained and experienced who consistently ensure collection of authentic, definitive and quality data. We have successful track record of providing CATI survey services to a host of industries that include healthcare, information technology, telecom, finance and entertainment to name a few.

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Our Profile

You can download our profile here.

Why Choose CATI AFRICA

We have the resources to meet your needs for projects great and small:

Our field team consists of more than 300 highly experienced, articulate interviewers operating from our Lagos-based call center, we have many more trained interviews in other Countries in Africa.

Our Lagos-based call center assists clients with all forms of telephone data collection, including B2B (Business to Business) and B2C (Business to Consumer) quantitative and semi-structured interviewing as well as telephone recruitment-to web and/or telephone reminders.

We have capability to run rapid-turnaround projects right through to longer-term and more involved global data collection studies.

CATI AFRICA can help you with projects ranging from highly targeted and niche data collection based on small sample sizes right through to annual tracker studies targeting as many as 30,000 customer satisfaction interviews - and everything in between.

Our fieldwork follows ESOMAR Code of Conduct and is fully compliant with industry and government codes.

Our CATI Features

The biggest advantage for companies outsourcing CATI services to CATI AFRICA is that they can get the relevant data without having to undergo a long ordeal of planning and managing it themselves. We manage everything right from design functions, designing a questionnaire to call scheduling and reporting.
Cost Is low
Our CATI service is cost effective and satisfactory.
Data Security
All live data is fully mirrored, providing complete business continuity and disaster recovery.
FULLY automated
CATI system can be connected to a mobile phone and a PC
CATI Software
We use 3CX, ALEXIS Voxco VCC/ Ingress along with an ideal data collection software like Survey2Go etc.
Web Integration
We integrate web-based data capturing web application or questions and link them with our fully-automated CATI system.
Predictive-Dialer and Auto-Dialer
Calls are simultanously sent to every interviewer repeated during a campaign.
Bilingual workforce
Elemental Data Collection maintains a large bilingual workforce, with over 99.9% of its staff being bilingual English/native.
Progress Reporting
Transparency and real time progress report are essential to ensure good relations between project shareholders.
Quality Control
We have monitoring stations at all locations for the supervisors and project manager to listen to call in reall time.

Our Competitive Pricing for Consumer Studies

We have successful track record of providing CATI survey services to a host of industries that include healthcare, information technology, telecom, finance and entertainment to name a few. Last but not the least, not only you are assured of quality CATI research services but you also get the benefit of our competitive cost and rich industry experience.
 
Sample Sizes Cost per Interview (CPI)* Length of Interview (LOI) Incidence Rate
1 - 500 $ 6 5 - 9 Minutes 50 % +
501 - 1,000 $ 5.5 5 - 9 Minutes 50 % +
1,001 - 3,000 $ 5 5 - 9 Minutes 50 % +
3,001 - 5,000 $ 4.5 5 - 9 Minutes 50 % +
5,001 - 10,000 $ 4 5 - 9 Minutes 50 % +
10,000 - 30,000 $ 3.5 5 - 9 Minutes 50 % +
30,000 + $ 3.3 5 - 9 Minutes 50 % +
1 - 500 $ 12 10 - 15 Minutes 50 % +
501 - 1,000 $ 11 10 - 15 Minutes 50 % +
1,001 - 3,000 $ 10 10 - 15 Minutes 50 % +
3,001 - 5,000 $ 9 10 - 15 Minutes 50 % +
5,001 - 10,000 $ 8 10 - 15 Minutes 50 % +
10,000 - 30,000 $ 7 10 - 15 Minutes 50 % +
30,000 + $ 6.6 10 - 15 Minutes 50 % +
 
 
* Above cost is ONLY for Nigeria, for Kenya, South Africa and other Countries, please send a Request for Quote to This email address is being protected from spambots. You need JavaScript enabled to view it.

AN ENABLING ENVIRONMENT FOR CATI SURVEYS

The biggest advantage for companies outsourcing CATI services to CATI Africa is that they can get the relevant data without having to undergo a long ordeal of planning and managing it themselves. We manage everything right from design functions, designing a questionnaire to call scheduling and reporting.

CLIENTS

100 + Happy
Customers

Interviews

100k +
Going On

Our team

500 + Expert
Interviewers

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Our Experience/ Expertise

CATI Africa has proven expertise in delivering premium Computer-Assisted Telephone Interview data-collection , and combines rigorous quality controls with a diligent work ethic to ensure that research is conducted to client specifications. Working in partnership with clients, we provide a bespoke service that recognises their individual research requirements, matching the skills and experience of the project management and interviewing teams with the profile and needs of the target audience.

Our Capabilities

In 2017, We conducted 100,000+ interviews for a leading social media company amongs several studies where the client needs are less than n-50 sample size. We have conducted research for several different clients across a broad and diverse range of industry sectors.
We are experience in B2B studies and have had good success rate reaching High Net Worth Individuals such as Senior Business Decision-Makers, Financial Directors, industry leaders, Top Civil Servants, , CEOs/CFOs and IT Directors

Our CATI Services includes:
  • Questionnaire Design and Development
  • Sample Design and Selection
  • CATI Programming
  • Screening and Interviewing
  • Call Disposition Reports
  • Incidence Rate Calculation
ESOMAR is the global voice of the data, research and insights community. A truly global association providing ethical and professional guidance.
Transparency International is the global civil society organisation leading the fight against corruption.
Southern African Marketing Research Association.
Founded in 1963, SAMRA is a professional body of individuals engaged in every aspect of marketing.

8 REASONS WHY YOU SHOULD CHOOSE US?

  1. We know Africa and we know the language and the people.
  2. Transparent and collaborative approach.
  3. Single point of management contact for multicountry projects.
  4. A specialist team of over 30 native language interviewers expert at engaging credibly with your target audience.
  5. Sophisticated telephone and online scripting and data-processing.
  6. Access to a wealth of sector knowledge, data-collection expertise, broad-ranging case studies and methodological advice.
  7. Quantitative questionnaire advisory service to provide robust sense and logic check.
  8. Frequent and tailored project progress updates focused on our clients’ reporting requirements with the ability to track fieldwork progress in real time via online reportal.

Nkem Iwuajoku

Project Director, CATI AFRICA
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A field and data collection company operating in more than 20 countries in Africa. We have a high fieldwork standard, recruitment procedure and quality control measure that are unique and pace setting which enables client improve the lives of consumers in Africa

AREAS OF EXPERTISE

Family Planning
Health
Agriculture
Telecoms
Media Research
Opinion Poll
Social Impact Evaluation and Monitoring
Ad Evaluation
Consumer Segmentation and Experience
Consumer Product and Concept Test
Customer Satisfaction Measurement