Retail Research

Fieldwork Africa has conducted retail research across African countries,providing brands with a clear picture of what happens on the shop floor. From product placement to pricing, promotions, and in-store service, we capture every detail that shapes shopper behavior and sales performance. 

Our teams observe, audit, and speak with real shoppers to collect authentic, actionable insights. Fieldwork Africa ensures data reflects both consumer choices and retail realities, giving clients a full understanding of their market presence. 

With coverage in all 54 African countries, Fieldwork Africa recruits trained agents who local markets, shopper habits, and cultural nuances. Every retail research project is carefully managed, from store visits and mystery audits to data validation and analysis.

Whether it’s a single market study or a multi-country project, Fieldwork Africa provides strategic recommendations that help brands improve in-store performance, optimize shopper experience, and make confident, evidence-driven decisions.

Fieldwork Africa is a young company with young minds ready to support your quantitative research in Nigeria, South-Africa, Uganda, Kenya, Ghana, Nigeria, Ethiopia, Senegal, Cameroon and the rest of Africa. CONTACT US!