IDIs and KIIs

Fieldwork Africa conduct an extensive number of In-Depth Interviews (IDIs) and Key Informant Interviews (KIIs) to get authentic, experience-based data. Our expertise is gathering candid feedback from people who comprehend what they're talking about. Every interview reveals how effectively we understand African markets.


Fieldwork Africa has executed IDIs and KIIs in 40 African countries, engaging consumers, experts, policymakers, and sector specialists. We tap into lived experiences, expert knowledge, and stakeholder viewpoints.

Our moderators are adept at finding hidden insights, navigating context, and probing. Their expertise ensures rich narratives and high-value qualitative data. 

We support IDIs and KIIs in local languages, both remotely and face-to-face. We oversee all aspects of hiring, scheduling, moderation, transcription, and translation. Our process is built to deliver accuracy, depth, and culturally grounded findings.

Fieldwork Africa is a young company with young minds ready to support your qualitative research in Nigeria, South-Africa, Uganda, Kenya, Ghana, Nigeria, Ethiopia, Senegal, Cameroon and the rest of Africa. CONTACT US!