Focus Group Discussion

Fieldwork Africa has conducted Focus Group Discussions in over 40 African countries. We use these discussions to help clients in social and market research develop insights that inform business decisions, humanitarian efforts, and policy changes for government and non-profit organizations. 

We’ve conducted Focus Group Discussions for consumer studies, baseline surveys as part of Monitoring and Evaluation studies, opinion polls, and product research that involves concept development.

Key to developing strong management of Focus Group Discussions in different African countries is the ability to engage the right moderator who understands insight gathering and client expectations. We also have a network of field experts in 54 African countries to help us recruit the right respondents for successful Group Discussions.

Fieldwork Africa is a young company with young minds ready to support your qualitative research in Nigeria, South-Africa, Uganda, Kenya, Ghana, Nigeria, Ethiopia, Senegal, Cameroon and the rest of Africa. CONTACT US!