Africa Coverage
Effective Sampling Techniques for Accuracy
Fieldwork Africa delivers robust sampling techniques tailored to Africa’s diverse markets and populations. Our pan-African field network ensures reliable recruitment across urban, rural, and hard-to-reach areas. We use random, stratified, quota, and multi-stage sampling based on study needs.
With extensive experience across Africa’s diverse markets, Fieldwork Africa designs sampling frames that capture true population realities. From nationwide studies to niche audience segments, we deliver representative samples that power smarter, evidence-driven decisions.
True demographic coverage
Tailored sampling frames
Our pan-African field network selects respondents across urban, rural, and remote areas, delivering credible and high-quality samples.
Verified respondent selection
Broad geographic reach
Using random, stratified, quota, and multi-stage techniques, we apply the right approach to minimise bias and strengthen data validity.
Fit-for-purpose techniques
Proven quality controls
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Congo
DR Congo
Djibouti
Egypt
Equatorial Guinea
Eritrea
Eswatini
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Ivory Coast
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
São Tomé and Príncipe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Tanzania
Togo
Tunisia
Uganda
Zambia
Zimbabwe
